LEGO® UNIVERSE TO LAUNCH OCTOBER 2010
MMOG with Creative and Building Focus Available for Preview at
Warner Bros. Interactive Entertainment E3 Booth, South Hall #2401
BILLUND, DENMARK – JUNE 15, 2010 – The LEGO Group today announced that LEGO® Universe will launch this October in the US, UK and Western Europe. The first MMOG (massively-multiplayer online game) based on the LEGO play experience, LEGO Universe will offer early access to LEGO fans – the “Founders” – starting October 12th, and will officially launch on October 26th.
The Founders release makes LEGO Universe available to LEGO fans before the official launch, with the game sold exclusively through LEGO channels including LEGO Stores, LEGO Online Shop and LEGOLAND. On October 26th, the MMOG will officially launch through all retail channels via a distribution partnership with Warner Bros. Interactive Entertainment. Planned for global release, LEGO Universe will be rolled out to additional territories after the initial launch.
E3 visitors are able to preview LEGO Universe in the Warner Bros. Interactive Entertainment booth at the Los Angeles Convention Center, South Hall #2401. The new content unveiled at E3 centers on the game’s building and behaviors features, which enable players to create anything they can imagine, and bring it to life with a basic programming language.
“Our vision is to provide LEGO fans of all ages with a whole new quality play experience and creative platform, and LEGO Universe will open up exciting new opportunities for fun and expression this October,” said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. “The dedicated LEGO fan community has contributed to the development of LEGO Universe since the start of the project, and we show our appreciation with the early Founders release.”
LEGO Universe will be available for PC and Mac, with the Mac version enabled by TransGaming's (TSX-V: TNG) CiderTM Portability Engine.
New E3 assets, including in-game video, cinematic teaser, screenshots and concept art, are now available for download from the following links:
www.triplepointpr.com/dl/lego/e3-2010.zip
www.triplepointpr.com/dl/lego/battle-broll.zip
www.triplepointpr.com/dl/lego/build-broll.zip
www.triplepointpr.com/dl/lego/play-broll.zip
www.triplepointpr.com/dl/lego/cinematic-trailer.zip
To learn more about LEGO Universe, please visit www.LEGOuniverse.com.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group.
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Press Contact:
Flemming Binderup Gammelgaard, the LEGO Group
+45 3010 2631
Flemming.Gammelgaard@LEGO.com
Eddiemae Jukes, TriplePoint
650-996-0086
eddiemae@triplepointpr.com